Get Unstuck in your Product Journey.
Why are they so rare? Like me, do you find effective product briefs elusive?
“The perfect brief is like the holy grail.”
— Grant Barth
I’ve talked with product professionals from various fields, such as tech, fashion, startups, and Fortune 100 companies. They share the same opinion: briefs suck.
However, google “how to write a product brief” and get thousands of great how-to’s. It doesn’t seem to make a dent.
This is because a brief is not a thing, but the summary of a PROCESS.
And, most skip the process.
In my new YouTube video, I share why a weak brief is full of risk and how to avoid it.
You’ll also discover how to apply process insights from mountaineering that will give you an edge.
Plus, you’ll get access to my free killer product brief template which will simplify your path to standout products.
Watch the video now and subscribe to my channel for more valuable content on product creation.