With This, Your Startup Just Increased its Odds of Survival.
When launching a product or a brand, simply adding this process increases your success by 35%.
But first, this post is sparked by an insightful conversation. Christopher knows his stuff. He’s been around the block, working with big brands and scrappy startups.
Big or small, he sees a missing piece that limits growth.
No surprise, most startups fail. A top contributor is that they don’t fit the market or the user.
They launch a product based on an idea, not on research. They skip the pre-user-brief process.
And when product 1.0 falters, they try to fix it. But it’s too late. They lose money and investors.
Why? No growth. No story. No community.
But there’s a better way.
A way to ensure success by at least 35%.
A way to launch the right product from the start.
A way to connect with customers and capture their hearts.
Add a simple user-centric framework.
Research, brief, and design your product around your customer’s needs and wants. Then tell a story that engages them and makes them feel understood.
Add this simple simple user-centric framework.
Though it seems like a distraction when cash is burning, this is the path to a customer’s heart. And, a sure way to fit the market and succeed.
Yet, you say, “I’m not in a startup, how does this apply to me?”
To be a market leader, you must also stay on offense by disrupting and creating newness. Stop replaying the same old playbook. A user-centered framework is pivotal for you as well.
Add this simple system and gain a 35% advantage over your competition.
