Pursuing massive growth has a dark side.

Are you too big to flail?

Here’s the truth about growing your brand…

Pursuing massive growth has a dark side: You outgrow what makes you special. You lose your niche.

Here’s a case study…

You’ve signed up to run your first 10K event. You want to train, enjoy, and stay healthy for it.

You need expert advice to find the shoe for YOU.

You’re off to your local running store.

Walk in the door and what shoes do you see? On, Hoka, Brooks, and other niche brands.

Who’s missing? Right, the OG, Nike.

Why?

A decade ago, Nike grew too large. Too large to service the network of niche ‘running’ shops.

Instead, they went direct-to-customers online.

Wall Street is happy, BUT…

Nike lost its relationship with running retail. And it distanced itself from everyday runners.

A subculture other brands were glad to serve.

I get it → everything gets big. And Nike is now repairing its relationships with running specialty retail.

But please remember this…

Don’t get too big for your NICHES!