Your Business is Stalled, Innovation is Scant.

A herd of brands is jumping on this quick fix.

But does it address all your core issues?

Your problem? Business is stalled, and innovation is scant.

The quick fix: Divest of humans and rev up AI.

Leading to what Scott Gallaway calls “Corporate Ozempic.” Boosting record profits through trimming workplace fat.

Which looks great: Fewer humans, augmented by AI

But this addresses only PART of the problem. Too much AI emphasis leads to long-term disadvantages.

Leading to products and experiences that:

1. ↳  Are less human

2. ↳  Are less unique

3. ↳  And too many of ‘em.

Cary Wolinsky 1986

However, think of it differently and find your opportunity.

If, in addition to AI, your brand:

1. ↳  Focuses on human-to-human empathy.

2. ↳  Offers their users something special.

3. ↳  Does it all in service of our planet.

It will be different.

But, this is NOT business as usual.

Rather, It requires a strategic approach.

1. → It’s a laser focus on the right users;

2. → that spark insight and the best stories;

3. → and inspire rich experiences and connections.

AI is certainly part of this winning strategy.

Yet, seeing it as a wonder drug misses the moment.

Looking at it holistically instead,

I’m sheepishly optimistic. 🐑