It’s Disheartening to See Many Brands Weaken Their Values (yet some ARE trying).

It’s as singular as a snowflake in the Sahara.

Why is it uncommon for companies to uphold their values and consider the wider implications for all stakeholders—when pressured by short-term results?

I believe in products that are worth creating. Products that are durable in every sense. They last longer, have a deeper emotional connection, and inspire the customer to own less.

Further, I've come to believe that the people who create the product, matter as much as the product itself.

Better products are the sum of great relationships—customers, makers, and retailers—all invested in the best collaborative process.

These are my values.

Yet, most companies cut corners in deference to short-term ‘shareholder value.’

We see many great brands laying off people and dumping products at once unheard-of discounts. Their values are sacrificed due to the pressure to hit quarterly numbers.

There are rare exceptions to this.

Patagonia is one. Their unique leadership in redefining the shareholder (our planet) allows for a better and more holistic result. Products and experiences are incentivized to align with long-term goals, in addition to short-term value.

Similarly rare are other independent-owned brands that focus on slow, consistent, and profitable growth. A “kaizen” way of doing business. The outdoor brand 686 comes to mind here.

I've spent two decades honing better ways to make products. And, in the process, formulated, applied, and taught intentional frameworks to enable this.

Yet it’s disheartening to see many brands under-realize their leadership, choosing to undercut their values for short-term shareholder gain.

Pixelart by arkhai2

While even my brand examples have room to grow, I celebrate them nonetheless.

It’s a lonely path. But perhaps more will join in.

An avalanche starts with a single snowflake.