What is Design’s New Role?

Is there an upside to the recent slashing of Design Teams?

Perhaps. Pressure creates Diamonds.

In the past decade, Design emerged as integral for long-term strategy and growth.

Yet, in a time of belt-tightening, designers, writers, and researchers are the first to go. Hmmm.

Value return for the short term reigns supreme now. Priorities have shifted to immediate ROI. And, yes, over-hiring also plays a part.

What does that mean for Design’s place in strategy and growth? 

This is a moment to show the value of Design to the core of the business. 

Algorithms, and newcomer AI, flatten everything. Standing out from the crowd will become exponentially harder. Unless we "design it" otherwise.

Those who double down on Design now will have a leg up!

We're not just tinkering in the R&D lab. We're talking about creating the future. Our work matters to the business and the world. 

Shine on, you crazy diamonds!