This Blind Spot Limits Your Innovation.

The best products begin with “why.”

Okay, got it.

BUT, you need to “see” the why first.

Seeing is the heart of creativity and innovation. How you look at things makes all the difference. Following an intentional process to see at a new level makes your product better, different, and more interesting. Most aren’t doing it.

That’s why seeing is the skill you need for the future.

But you don’t know how to see. A lifetime of blind spots limit your vision — Bias. Which appear in the form of rules, expectations, experience, time, trauma, failure, success, and most of all, fear. They make you think in black and white. But our world is grey.

To see the why, you need to admit your bias and stay open. And don’t rely only on your eyes. True seeing is holistic: it’s visual, experiential, and seeks understanding.

It's empathizing with the needs of others.

Here you begin to see the options, the changes, the gaps, and the connections. And, where you integrate insights of the past and the present; into intuitions of the future. 

That’s how you make products that change the world and your worldview.

Seeing is your superpower. It helps you find the magic in the ordinary, and have a point of view that serves you and your work.

How do you see it? Tell me. You have a valuable perspective!