With training, we see it in ourselves. Then we see it everywhere. Like a pest leaving mounds everywhere in our manicured garden.

We need a shared measure of success. A product brief. And since every team has multiple stakeholders, we need their input at the beginning. Design thinking enables this.

As a model, Design Thinking is often described in five stages (and newer iterations add two more!). This is too much for me to remember. And if I can’t remember it, I won’t use it.

What makes a good insight? An insight is a deep truth about the customer (or their culture) we can leverage to help solve a problem.

Criticism is hard to take. Especially as a creative. Yet stakeholder input is critical for ensuring successful designs.

Design Thinking is a powerful framework. Yet I also find it complicated. For me, simpler is better.

The drive to start a business often begins with a founder's need. A frustration with what currently is, or is not, available.